Upload the export as it comes
.xlsx or .csv, straight from the platform that made it. Column names match automatically, nothing to reformat.
reporting
Data collected consistently and visualised instantly.
cuigg.me · private reporting
What it does
Turn QR-scans and surveys into reports that can be understood.
Data Reporter cleans the messy export, charts every question, works out who your audience is, and hands back a branded report the same day.
Cleaned on the way in
Broken characters repaired, duplicate spellings clustered, junk answers dropped, question roles guessed. Anything ambiguous lands in one review queue.
Charts that explain themselves
One chart per question, each with a written analysis and suggested takeaways. Pin the ones worth keeping and they follow into the report.
Audience personas, not guesses
Up to five personas from the archive: what sets each apart, the phrases they use, and a playbook for the marketing lead and the planner.
Export it in whatever format you need
A branded Word report, a print-ready PDF, or a self-contained interactive HTML report you can send as a link.
Benchmarked against real sources
Upload an external report as a PDF and its figures are extracted locally. Opt in and your headline numbers sit beside anonymous community benchmarks.
How it works
From spreadsheet to finished report in four steps.
No setup project, no data warehouse, no template to build.
Upload
Drop in the scan or survey export. Scans and responses are archived together.
Confirm
Approve the detected question roles and venue spellings. Every decision is remembered.
Review
Filter by event or series, archive what does not earn its place, pin the takeaways worth reporting.
Send
Export as Word, PDF or a shareable link, or hand out a read-only login.
Who it's for
Built for teams who collect audience data and have to report on it.
Event and festival teams
A season of QR scans becomes one audience story, per-event and whole-series side by side.
Local authorities and public bodies
Evidence for funding calls: constituency size, economic weight and what each group is asking for, with sample sizes on every claim.
Anyone collecting the same data over time
Every upload joins the same archive. The longer the run, the sharper the trends and personas.
Case studies
What it looks like in practice.
Real projects, real numbers, written up in full.
The first case studies are being written up. In the meantime, ask us what we have built for teams like yours.
Questions
The things people ask first.
What kind of data can I upload?
QR-scan and survey exports as .xlsx or .csv, with Date, Event, Question and Answer columns. Full dashboard exports work as-is, and common column aliases from legacy survey platforms are recognised automatically.
Do I have to clean the spreadsheet first?
No; that is the point. Broken characters are repaired, duplicate question wordings merged, junk answers like "Skip" and "n/a" dropped, and similar venue spellings clustered. Anything ambiguous goes to a review queue instead of being guessed silently.
What can I export?
A Word document with cover page, executive summary, numbered sections and every chart embedded; a print-ready PDF; or a self-contained interactive HTML report you can share as a link. There is also a copy-paste writing brief that packages the dataset for an AI assistant without inventing numbers.
Who is it built for?
Teams who collect audience data at events and have to report on it: festival and event organisers, local authorities and public bodies, night-time economy programmes, and anyone running the same survey across a season.
Is my data kept separate from other accounts?
Yes. Every account gets its own reporter and report data is stored against that account only. Read-only accounts see only the reports shared with them, never another organisation’s data. Community benchmarks are opt-in and aggregate-only.
How do I get an account?
Accounts are set up for you, not self-serve. Request one from the sign-in panel at the top of this page and we will build your reporter and email your login. Already have a team access code? Sign up directly.
Want to see it on your own data?
Send a recent export; we will build your reporter and show you the report it produces.